Fareeda Ahmed

Associate – Engagement

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Fareeda has an excellent track record of community development and engagement work, with over 10 years of experience in local government and consultancy.

She has managed consultation activities on several projects across the UK for a range of public and private sector clients, including complex large scale mixed-use developments, education, leisure and commercial projects.

Fareeda has designed and delivered bespoke community engagement strategies, using innovative consulation techniques to deliver the best outcome for clients and genuine engagement for communities. For her, good engagement offers commercial value for clients as it reduces risk, enhances client reputation, whilst also delivering successful planning outcomes.

What Fareeda loves most about her role is demonstrating how planning opportunities can deliver community benefits for a local area and seeing communities gain trust in the development industry.

She is also politically astute and has met with several political figures during her time in the industry. As planning becomes more and more political, it is important that political engagement is a key part of any consultation strategy.

For me a good consultation strategy, uses techniques to listen to communities and reaches out to those who are often less heard within the industry, such as young people and marginalised groups. Groups which often benefit more from development over other groups.

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